The brief was to create an 8 page folded publication that also featured an a3 poster on the rear side. 

The idea was to raise awareness of a non-profit organisation in this case being Depression NZ. 

The target audience for this publication were males, in particular Māori men who may be dealing with Depression and are not sure where to reach out for help. 
It uses Te Reo Māori as well as English with a known Māori proverb as the tagline with the overall idea being 'Never give up'. 

The image depicts a young male who is overcome with depression in particular the "Dark Cloud" that lingers over a depressed person and the need for it to be gone.